Why is it important for servers to suggest alternative menu items?

Suggesting alternative menu items is an essential skill for servers because it enhances the overall dining experience and improves the chances of making a sale. When servers present options outside of what a customer initially considers, they can introduce guests to other dishes that may better match their tastes, preferences, or dietary restrictions. This not only helps in upselling higher-priced items but also demonstrates attentiveness to the customers' needs, which can lead to increased satisfaction and potentially higher tips.

Moreover, making thoughtful suggestions can help to navigate diners through a large and diverse menu, making it easier for them to make choices they will love. Servers who effectively recommend alternatives can create a more personalized service that makes customers feel valued and catered to. This practice can foster a connection between the server and the guests, ultimately encouraging repeat visits and positive reviews.

The focus here is on enhancing the dining experience and generating more sales through improved customer engagement. While following company policy or managing the menu are important aspects of a server's role, the primary reason for suggesting alternatives lies in the customer interaction and the impact on sales and satisfaction.