Using guest feedback to improve service can lead to:

Using guest feedback to improve service can lead to increased profitability because it allows a restaurant to better understand its customers' preferences and expectations. By listening to feedback, management can identify areas that need enhancement or adjustment, which can lead to improved customer satisfaction and loyalty. When guests feel their opinions are valued, they are more likely to return and recommend the establishment to others, thereby increasing overall sales. Satisfied customers tend to order more, leading to higher check averages and repeat business. By focusing on positive changes based on guest input, a restaurant can create a better dining experience that translates to higher profitability in the long run.

The alternatives suggest negative outcomes, such as decreased sales or unpredictable service, which do not align with the benefits of addressing guest feedback effectively. Higher menu prices might seem like a possible outcome, but they do not directly correlate with the use of feedback to improve service quality.